Car Insurance Online Continues to Grow in Popularity

British motorists are more comfortable buying car insurance online than over the phone, research has found.

According to research conducted by a price comparison website the majority of UK drivers feel more informed going online for car insurance than ever before and price is no longer the only comparison.

Educated drivers feel much more informed about car insurance policies due to going online.

42 per cent of drivers said they know more about the features and excess of their policies now they buy it online than when they used to telephone insurers for quotes. The research found that 1 in 20 felt better informed when purchasing car insurance via a broker. Out of the 2030 surveyed 11 per cent only ever bought car insurance online.

"It's so important that drivers make an informed choice about the cover they need rather than simply choosing on price so it's great to see that UK consumers now feel much more knowledgeable about the car insurance they buy,” said Lee Griffin,from Gocompare.com.

"This research shows that drivers feel they now have a much greater understanding and awareness of cover levels and excesses than when they used to buy it over the phone or through a local broker and that can only be a good thing.”

Despite this, 52 per cent of divers felt that financial companies do not reward loyalty with 23 per cent of people regularly checking their financial products for a better deal. Shockingly 6 per cent of people never search for better financial products once they have purchased financial products.

Drivers who do not shop around could be missing out on cheap car insurance. Less than half of drivers tend to switch their insurer annually which means that potentially millions of pounds could be in the hands of the insurer instead of the driver.