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With a number of years journalism experience, John is a personal finance journalist and editor providing regular daily news updates to the MoneyMaxim website. His area of particular interest includes house prices, mortgages and insurance. He works as News Editor at MoneyMaxim.
Brits have been dealing with the wettest period ever recorded (from April to June), which is said to have influenced the recent increase of people taking last-minute holidays in the sun.
Online travel agency On the Beach have reported a rise of 20% in the number of holiday sales to locations across Europe over the past two weeks.
Meanwhile, a 20% increase in holiday searches has been reported by tour operator Thomson when compared to the same period last year.
Holidaymakers seem to be drawn to areas within the eurozone such as Spain, the Balearics and Greece, who are offering low prices because of the economic crisis.
Areas such as Morocco and Tunisia are proving popular because of their favourable climates.
"The constant rain is driving all of us around the bend, so it's no wonder that so many people are looking to head off to get some sunshine.
"As the Mediterranean enjoys temperatures in the late 20s and early 30s, we've barely seen any sunshine this summer.
"Over the last month the Balearics, Spain, Greece, Tunisia and Morocco have proved popular as Brits look to escape to sandy beaches, beautiful weather and resorts that they know and love.”
With the UK receiving heavy downpours and severe weather warnings being issued by the Met Office regularly, it is no surprise that Brits want to escape the rain for the sunshine.
Victoria Bacon, head of communication at travel association ABTA, said: "The UK is a beautiful country with exceptional holiday appeal but the weather this year has been setting records for all the wrong reasons and it is no surprise that millions of us are looking to head off overseas for more reliable weather and high temperatures.
"British holidaymakers will also get a pleasant surprise in their favourite Eurozone destinations with the pound 10 per cent stronger than last year.”
Brits are being encouraged by travel experts to book sooner rather than later for their holiday as it is possible to get discount car hire, as well as accommodation.