2 February 2012

iPad insurance demand doubled during the last week of December 2011

New research shows that last Christmas searches for Apple products increased and that searches for iPad insurance doubled in the last week of December 2011.

According to the latest edition of Financial Services Review from Experian Hitwise, searches for Apple products increased dramatically with the iPad coming out on top as the most popular.

Furthermore, searches for iPad insurance doubled in the last week of December, with the majority of clicks coming from organic links. The keywords ‘i pad insurance' accounted for 35% of all searches, 26% of this traffic clicked on a PPC link.

Tips to find the best iPad insurance cover

• Compare iPad insurance cover what is on offer from different insurers and find the best policy for you. Compare what is covered, how long the policy is for and how much it costs before making your decision. Make sure you receive multiple quotes from specific insurers as well as from more general ones.
• Check that the insurance isn't already offered through another product. Some insurance policies, such as those for home contents, may cover possessions and personal electronic.
• Make sure you get an accurate and clear valuation for your iPad and make sure the insurance policy you select covers this value. Different models and ages of iPad will be worth different amounts and it is important to make sure your policy doesn't sell itself short.
• Don't tie yourself into an insurance contract which is too long. Most insurers will offer policies for a twelve, eighteen or twenty-four month period, so choose one which is suited to you and don't accept one of the longer policies if you are likely to change your phone before it finishes.

Compare policies and investigate which specialist iPad insurance policy is right for you. Policies are specific to iPads and tablets, so the latest development in hand held computing can be covered. Tablets and iPads are more attractive to thieves than most gadgets so make sure your iPad is properly insured.