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Ofcom, the telecommunications regulator, fined Talk Talk £750,000 for making approximately 9000 silent and abandoned calls to potential customers in between February and March 2011.
The main cause of the problems stemmed from the use of answer machine detection technology within the call centre. These systems are supposed to recognise when a call has been answered by an answer phone and leave an automated message rather than place the call with a telemarketing agent.
Though the calls were actually made by two telemarketing subcontractors, Talk Talk remained liable for the activity and therefore the fines.
Claudio Pollack, Ofcom's Consumer Group Director said: "Silent and abandoned calls can cause annoyance and distress to consumers. Companies must abide by the law and Ofcom's policies. If they fail to do so then Ofcom will take firm action.
"Today's penalty sends out a strong message to organisations using call centres that they must comply or face the consequences.”
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