O2 has announced that consumers are wasting over £7 million buying broadband based on speeds instead of their needs. If you think you are paying more for your internet package than you use compare broadband deals.
The study showed that of over 2, consumers the majority were paying for a broadband package of up to 2Mbps per month where they only required 8Mbps, this amounts to wasting £2.1 million a day.
Top three most frequent uses of broadband noted by the consumers were for 77 percent emailing purposes, 74 percent for general webpage browsing, 51 percent for paying bills and banking and 35 percent for social networking.
"Our industry needs to tailor its services to people's needs, help consumers understand exactly what they should be buying and avoid marketing based solely on speed," said Felix Geyr, O2 Home and Boradband head.
The most expensive packages which require high bandwidth were only used by 18 percent who admitted to using broadband for streaming multi-media content. Only 5 percent said they use it for downloading music and 3 percent to download films.
"Consumers need to be educated about what kind of service they need to cover their daily usage and the industry needs to help them to make informed choices," added Sebastien Lahtinen, thinkbroadband.com co-founder.
"This research clearly highlights the need to for the industry as a whole to re-think the way it sells broadband."
It is important to compare your broadband needs against what different providers offer as you could be paying more than you need. This is sometimes overlooked especially when consumer opt for bargain bundle deals where broadband is included with a landline and digital television.